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~accessRights:"restricted"
~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
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Homburg, Christian
Kawohl, Julian
Han, Heesup
66
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33
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Die Betriebswirtschaft : DBW
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
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ECONIS (ZBW)
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1
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
3
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
4
Kann Kundenzufriedenheit negative Reaktionen auf Preiserhöhungen abschwächen? : Eine Untersuchung zur moderierenden Rolle von Kundenzufriedenheit bei Preisanstiegen
Homburg, Christian
;
Koschate, Nicole
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
6
,
pp. 619-634
Persistent link: https://www.econbiz.de/10001838808
Saved in:
5
Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbildung
Homburg, Christian
;
Giering, Annette
;
Hentschel, Frederike
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10001373740
Saved in:
6
Wie reagieren Kunden auf Preiserhöhungen? : Eine Untersuchung zur Rolle von wahrgenommener Fairness des Preisanstiegs und Kundenzufriedenheit
Homburg, Christian
;
Koschate, Nicole
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
4
,
pp. 316-329
Persistent link: https://www.econbiz.de/10002418940
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