//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Ilicic, Jasmina"
~person:"Trinh, Giang"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
16
Markenartikel
16
Brand management
15
Markenführung
15
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
9
Markenimage
9
Brand loyalty
3
Children
3
Kinder
3
Advertising effects
2
Beziehungsmarketing
2
Elderly people
2
Großbritannien
2
Markentreue
2
Market share
2
Marketing management
2
Marketingmanagement
2
Marktanteil
2
Priming
2
Relationship marketing
2
United Kingdom
2
Werbewirkung
2
Ältere Menschen
2
Active logo
1
Advertising
1
Age group
1
Altersgruppe
1
Associations
1
Benchmarking
1
Brand attachment
1
Brand choice
1
Brand color
1
Brand competitiveness
1
Brand energy
1
Brand logo
1
Brand meaning
1
Brand name
1
Brand names
1
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Ilicic, Jasmina
Trinh, Giang
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Dawes, John
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Guzman, Francisco
10
Keller, Kevin Lane
10
Phau, Ian
10
Romaniuk, Jenni
10
Schmidt, Holger J.
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Melewar, T. C.
9
Rahman, Zillur
9
Borges, Ana Pinto
8
Foroudi, Pantea
8
Kumar, Vikas
8
Paul, Justin
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Johnson, Lester W.
7
Rodrigues, Paula Cristina Lopes
7
Abratt, Russell
6
Casidy, Riza
6
Dens, Nathalie
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Joshi, Richa
6
Kennedy, Rachel
6
King, Ceridwyn
6
Leckie, Civilai
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
European journal of marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
3
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
4
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
5
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim
;
Barker, Alicia
;
Trinh, Giang
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10012813934
Saved in:
6
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
7
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
8
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
9
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
10
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->