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~accessRights:"restricted"
~person:"Itani, Omar S."
~subject:"Social media use"
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Social media use
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Itani, Omar S.
Kalra, Ashish
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Itani, Omar S.
;
Kalra, Ashish
;
Chaker, Nawar N.
;
Rakesh …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 283-298
Persistent link: https://www.econbiz.de/10013206371
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