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~accessRights:"restricted"
~person:"Jaffe, Sonia"
~subject:"Consumer behaviour"
~subject:"Reputation"
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Consumer behaviour
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Jaffe, Sonia
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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To groupon or not to groupon : the profitability of deep discounts
Edelman, Benjamin
;
Jaffe, Sonia
;
Kominers, Scott Duke
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10011444015
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