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~accessRights:"restricted"
~person:"Khan, Imran"
~subject:"Brand management"
~subject:"SME"
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Brand management
SME
Markenführung
19
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Brand
13
Markenartikel
13
Corporate Social Responsibility
9
Corporate social responsibility
9
Brand experience
8
Customer satisfaction
8
Kundenzufriedenheit
8
Brand loyalty
6
CSR
6
Internet marketing
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Online-Marketing
6
Customer integration
4
Dienstleistungsqualität
4
Hotel industry
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Hotellerie
4
Kundenintegration
4
Markentreue
4
Service quality
4
Age group
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Customer value
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Gender
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Retail trade
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Scale development
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English
20
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Khan, Imran
Melewar, T. C.
35
Vrontis, Demetris
30
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
27
Burmann, Christoph
26
Foroudi, Pantea
26
Kumar, Vikas
25
Adomako, Samuel
24
Dana, Leo Paul
24
Paul, Justin
24
Kraus, Sascha
23
Baumgarth, Carsten
22
Gupta, Suraksha
22
Torkkeli, Lasse
22
Bilgin, Mehmet Huseyin
21
Danis, Hakan
21
Guzman, Francisco
21
Ko, Eunju
21
Cowling, Marc
20
Han, Heesup
20
Japutra, Arnold
20
Sarkar, Abhigyan
19
Thrassou, Alkis
19
Becker, Wolfgang
18
Jones, Paul
18
Noor Hazlina Ahmad
18
Thurasamy Ramayah
18
Demir, Ender
17
Ekinci, Yuksel
17
Kumar, Satish
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Ulrich, Patrick
17
Kunkel, Thilo
16
Schmidt, Holger J.
16
Adeola, Ogechi
15
Ferreira, João J. M.
15
Link, Albert N.
15
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Journal of retailing and consumer services
4
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of learning and intellectual capital
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
20
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1
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Intellectual capital in SMEs of Azad Jammu and Kashmir, Pakistan
Hina, Khushbakht
;
Noor Hazlina Ahmad
;
Muhammad Khalique
; …
- In:
International journal of learning and intellectual capital
17
(
2020
)
3
,
pp. 267-279
Persistent link: https://www.econbiz.de/10012513305
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
6
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
7
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
8
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
9
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
10
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
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