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~person:"Kumar, Vikas"
~person:"Whinston, Andrew B."
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Social Web
19
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19
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11
Online-Marketing
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social media
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Kumar, Vikas
Whinston, Andrew B.
Dwivedi, Yogesh Kumar
19
Hajli, Nick
18
Law, Chun Hung Roberts
18
Loureiro, Sandra Maria Correia
18
Filieri, Raffaele
15
Harrigan, Paul
15
Qiu, Liangfei
15
Rita, Paulo
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
13
Bigné Alcañiz, J. Enrique
12
Vrontis, Demetris
12
Akram, Umair
11
Dennis, Alan
11
Itani, Omar S.
11
Etter, Michael
10
Sandström, Christian
10
Brem, Alexander
9
Foroudi, Pantea
9
Hollebeek, Linda D.
9
Kunkel, Thilo
9
Shokouhyar, Sajjad
9
Tan, Yong
9
Thaichon, Park
9
Veloutsou, Cleopatra
9
Wong, IpKin Anthony
9
Bose, Indranil
8
Cheng, Xusen
8
Haenlein, Michael
8
Islam, Nazrul
8
Kumar, Jitender
8
Liang, Sai
8
Naraine, Michael L.
8
Rui, Huaxia
8
Schaarschmidt, Mario
8
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8
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Journal of management information systems : JMIS
3
Information systems research : ISR
2
Journal of retailing and consumer services
2
MIS quarterly
2
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of services and operations management : IJSOM
1
International journal of technology, policy and management : IJTPM
1
Journal of consumer marketing
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
19
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1
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
2
Decision analytics for competitive advantage : cases on using social media analytics
Nanda, Pooja
;
Kumar, Vikas
- In:
International journal of technology, policy and …
23
(
2023
)
4
,
pp. 372-386
Persistent link: https://www.econbiz.de/10014426741
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
8
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
9
Mitigating the adverse effect of monetary incentives on voluntary contributions online
Qiao, Dandan
;
Lee, Shun-Yang
;
Whinston, Andrew B.
;
Wei, …
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10012500152
Saved in:
10
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
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