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~accessRights:"restricted"
~person:"Laukkanen, Tommi"
~subject:"IT-gestütztes Marketing"
~subject:"Kundendaten"
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IT-gestütztes Marketing
Kundendaten
B-to-B-Marketing
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Big Data
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Big data analytics
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Laukkanen, Tommi
Bünte, Claudia
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Industrial marketing management : the international journal for industrial and high-tech firms
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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