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~person:"Liu, Yong"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
5
Virales Marketing
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Internet marketing
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Online reviews
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Reputation
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Arbeitsvertrag
1
Arbeitszufriedenheit
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Liu, Yong
Law, Chun Hung Roberts
15
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Kim, Jong Min
10
Loureiro, Sandra Maria Correia
10
Balaji, M. S.
9
Li, Hengyun
9
Mariani, Marcello M.
9
Bigné Alcañiz, J. Enrique
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Bilgihan, Anil
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Karjaluoto, Heikki
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Okumus, Fevzi
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Xie, Karen L.
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De Angelis, Matteo
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Fan, Weiguo
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Liang, Sai
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Mattila, Anna S.
7
Moro, Sérgio
7
Ranaweera, Chatura
7
Rita, Paulo
7
Roy, Gobinda
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Tan, Yong
7
Wu, Luorong
7
Zhang, Zili
7
Akram, Umair
6
Augusto, Mário Gomes
6
Bilal, Muhammad
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Rui, Huaxia
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Ruiz Mafe, Carla
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Xiang, Zheng
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Yang, Yang
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Yin, Dezhi
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Zhang, Han
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Zhang, Lu
6
Fong, Lawrence Hoc Nang
5
Ghosh, Tathagata
5
Gil Saura, Irene
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Journal of revenue and pricing management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Nankai business review international
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
A dual supply chain revenue sharing contract considering online reviews and rebate
Xia, Zhen-juan
;
Liu, Yong
;
Zhang, Qi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 321-331
Persistent link: https://www.econbiz.de/10013258168
Saved in:
2
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Saved in:
3
Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Liu, Yong
;
Teichert, Thorsten
;
Rossi, Matti
;
Li, Hongxiu
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 554-563
Persistent link: https://www.econbiz.de/10011643325
Saved in:
4
The personal touch of business relationship : a study of the determinants and impact of business friendship
Gao, Weihe
;
Liu, Yong
;
Qian, Liping
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 469-498
Persistent link: https://www.econbiz.de/10011583863
Saved in:
5
What does it say and who said it? : the contingent effects of online word of mouth in China
Luo, Biao
;
Zhang, Zheyu
;
Liu, Yong
;
Gao, Weihe
- In:
Nankai business review international
7
(
2016
)
4
,
pp. 474-490
Persistent link: https://www.econbiz.de/10011703320
Saved in:
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