Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Year of publication: |
April 2017
|
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Authors: | Liu, Yong ; Teichert, Thorsten ; Rossi, Matti ; Li, Hongxiu ; Hu, Feng |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 59.2017, p. 554-563
|
Subject: | Big data | Satisfaction | Hotel | Online reviews | User-generated review | TripAdvisor | Big Data | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Social Web | Social web | Data Mining | Data mining | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing |
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