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~accessRights:"restricted"
~person:"Martín-Santana, Josefa D."
~subject:"Altruismus"
~subject:"Stochastischer Prozess"
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Altruismus
Stochastischer Prozess
Blood service
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Blutspendedienst
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Fundraising
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Beziehungsmarketing
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Martín-Santana, Josefa D.
Götte, Lorenz
3
Boenigk, Silke
2
Diabat, Ali
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Leipnitz, Sigrun
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Stutzer, Alois
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Tripodi, Egon
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Journal of nonprofit & public sector marketing
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Socio-economic planning sciences : the international journal of public sector decision-making
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ECONIS (ZBW)
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Prosocial customer in the public sector : a PLS-SEM analysis applied to blood donation (active donors)
Robaina-Calderín, Lorena
;
Martín-Santana, Josefa D.
; …
- In:
Socio-economic planning sciences : the international …
86
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014282465
Saved in:
2
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
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