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~person:"Meffert, Heribert"
~person:"Pauwels, Koen"
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Consumer behaviour
16
Internet marketing
16
Konsumentenverhalten
16
Online-Marketing
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Advertising effects
14
Werbewirkung
14
Advertising
10
Werbung
9
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7
Markenführung
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Kinder
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Brand image
5
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advertising
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Meffert, Heribert
Pauwels, Koen
Reijmersdal, Eva A. van
Kreutzer, Ralf T.
36
Septianto, Felix
34
Eisend, Martin
33
Taylor, Charles Raymond
31
Pelsmacker, Patrick de
30
Dens, Nathalie
28
Hudders, Liselot
26
Yoon, Sukki
23
Dwivedi, Yogesh Kumar
22
Anderson, Simon P.
19
Thaichon, Park
19
Ford, John B.
18
Huh, Jisu
18
Stafford, Marla Royne
18
Campbell, Colin L.
17
Quach, Sara
17
Zaccour, Georges
17
Bellman, Steven
16
Ko, Eunju
16
Law, Chun Hung Roberts
16
Loureiro, Sandra Maria Correia
16
Wu, Linwan
16
Gierl, Heribert
15
Karray, Salma
15
Koslow, Scott
15
Ozuem, Wilson
15
Rosengren, Sara
15
Yoon, Hye Jin
15
Choi, Yung Kyun
14
Manrai, Ajay K.
14
Matthes, Jörg
14
Rita, Paulo
14
Bigné Alcañiz, J. Enrique
13
Chen, Huan
13
Dahlén, Micael
13
Diehl, Sandra
13
Harrigan, Paul
13
Malthouse, Edward C.
13
Naderer, Brigitte
13
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
2
Designing and communicating experience
1
European journal of marketing : EJM
1
HEC Paris research paper series
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
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Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
Marketing Science
1
Marketing science
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
27
RePEc
1
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1
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Advertising
's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
5
Children's perceptions of sponsorship disclosures in online influencer videos
Rozendaal, Esther
;
Reijmersdal, Eva A. van
;
Goot, …
- In:
Designing and communicating experience
,
(pp. 273-287)
.
2021
Persistent link: https://www.econbiz.de/10012648321
Saved in:
6
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
7
Processes and effects of targeted online
advertising
among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
8
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
9
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
10
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
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