Branded apps : explaining effects of brands' mobile phone applications on brand responses
Guda van Noort & Eva A. van Reijmersdal
| Year of publication: |
2019
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|---|---|
| Authors: | Noort, Guda van ; Reijmersdal, Eva A. van |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 45.2019, p. 16-26
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| Subject: | Mobile marketing | Branded apps | Information | Entertainment | Brand equity | Online engagement | Elaboration | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobile Marketing | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997971