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~accessRights:"restricted"
~person:"Prashar, Sanjeev"
~subject:"Mobile application"
~subject:"United States"
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Mobile application
United States
Consumer behaviour
4
Konsumentenverhalten
4
Mobile Anwendung
4
Customer satisfaction
2
Emotion
2
Innovation adoption
2
Innovationsakzeptanz
2
Kundenzufriedenheit
2
Mobile Business
2
Mobile business
2
continuous intention to use
2
mobile application
2
perceived ease of use
2
perceived usefulness
2
App Layout
1
Beziehungsmarketing
1
Brand love
1
Brand management
1
Continued use intentions
1
Dienstleistungsqualität
1
Effort Expectancy
1
Electronic money
1
Elektronisches Geld
1
Impulse Buying
1
Impulse Buying Intention
1
Kaufentscheidung
1
Markenführung
1
Mobile Applications (APPs)
1
Mobile communications
1
Mobile payment system app
1
Mobilkommunikation
1
PAD theory
1
PEOU
1
Purchase decision
1
Relationship marketing
1
SOBC framework
1
Service quality
1
User Experience
1
User Satisfaction
1
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English
4
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Prashar, Sanjeev
Chakraborty, Debarun
11
Sajad Rezaei
11
Law, Chun Hung Roberts
5
Siddiqui, Aaliyah
5
Siddiqui, Mujahid
5
Al-Nabhani, Khalid
4
Heinemann, Gerrit
4
McLean, Graeme J.
4
Park, Yongtae
4
Stocchi, Lara
4
Swani, Kunal
4
Ahuja, Vandana
3
Aquino Santos, Raúl
3
Choi, Jeonghye
3
Chopdar, Prasanta Kr.
3
Cui, Xuebin
3
Galetsi, Panagiota
3
Ghose, Anindya
3
Grover, Varun
3
Gupta, Priyanka
3
Hu, Wen Chen
3
Kannan, P. K.
3
Katsaliaki, Korina
3
Kumar, Sameer
3
Kumar, Sushant
3
Lee, Crystal T.
3
Michaelidou, Nina
3
Naser Valaei
3
Ozturk, Ahmet Bulent
3
Parsad, Chandan
3
Paul, Justin
3
Rangel Licea, Victor
3
Roy, Souvik
3
Saura, José Ramón
3
Shahijan, Milad Kalantari
3
Tan, Yong
3
Tseng, Timmy H.
3
Vijay, T. Sai
3
Ali, Khalifa Mohamed
2
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International journal of business information systems : IJBIS
1
International journal of technology marketing : IJTMkt
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
4
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1
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
2
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
Saved in:
3
Examining the influence of antecedents of continuous intention to use an informational app : the role of perceived usefulness and perceived ease of use
Gupta, Priyanka
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
International journal of business information systems : …
36
(
2021
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012506885
Saved in:
4
Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10012494935
Saved in:
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