Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Priyanka Gupta, Sanjeev Prashar, Chandan Parsad, T. Sai Vijay
| Year of publication: |
2021
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|---|---|
| Authors: | Gupta, Priyanka ; Prashar, Sanjeev ; Parsad, Chandan ; Vijay, T. Sai |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 1, p. 43-64
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| Subject: | App Layout | Effort Expectancy | Impulse Buying | Impulse Buying Intention | Mobile Applications (APPs) | User Experience | User Satisfaction | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Emotion | Neuronale Netze | Neural networks |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2021010103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494935