Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Year of publication: |
2021
|
---|---|
Authors: | Gupta, Priyanka ; Prashar, Sanjeev ; Parsad, Chandan ; Vijay, T. Sai |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 1, p. 43-64
|
Subject: | App Layout | Effort Expectancy | Impulse Buying | Impulse Buying Intention | Mobile Applications (APPs) | User Experience | User Satisfaction | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction | Emotion | Kaufentscheidung | Purchase decision |
-
Trivedi, Jay P., (2018)
-
Rasheed, A. K. Fazeen, (2023)
-
Netter, Sarah, (2017)
- More ...
-
Predicting Shoppers' Continuous Buying Intention Using Mobile Apps
Prashar, Sanjeev, (2018)
-
Gupta, Priyanka, (2021)
-
Gupta, Priyanka, (2021)
- More ...