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~person:"Rahman, Zillur"
~person:"Skiera, Bernd"
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Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
Brand management
6
Markenführung
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Social Web
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Social web
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Brand image
4
Customer integration
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Kundenintegration
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Markenimage
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Viral marketing
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Virales Marketing
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Bibliometrie
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Markentreue
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2
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Rahman, Zillur
Skiera, Bernd
Kreutzer, Ralf T.
31
Dwivedi, Yogesh Kumar
21
Law, Chun Hung Roberts
16
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Hudders, Liselot
12
Ko, Eunju
12
Kumar, Vikas
11
Loureiro, Sandra Maria Correia
11
Ozuem, Wilson
11
Rana, Nripendra P.
11
Filieri, Raffaele
10
Lammenett, Erwin
10
Okumus, Fevzi
10
Pauwels, Koen
10
Thaichon, Park
10
Tucker, Catherine
10
Martínez-López, Francisco J.
9
Qiu, Liangfei
9
Quach, Sara
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Wilbur, Kenneth C.
9
Wu, Luorong
9
Akram, Umair
8
Choi, Yung Kyun
8
Decarolis, Francesco
8
Fan, Weiguo
8
Grewal, Dhruv
8
Hinson, Robert
8
Hollebeek, Linda D.
8
Jerath, Kinshuk
8
Kannan, P. K.
8
Karjaluoto, Heikki
8
Kumar, Subodha
8
Olbrich, Rainer
8
Pelsmacker, Patrick de
8
Richard, Marie-Odile
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of retail & distribution management
1
Journal of internet commerce
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
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ECONIS (ZBW)
11
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
3
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
4
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
5
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
6
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
7
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
10
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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