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~accessRights:"restricted"
~person:"Sarkar, Juhi Gahlot"
~subject:"Markenartikel"
~subject:"Werbewirkung"
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Markenartikel
Werbewirkung
Brand management
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenführung
17
Brand
13
Brand image
13
Markenimage
13
Beziehungsmarketing
8
Relationship marketing
8
Emotion
5
Jugendliche
5
Youth
5
Customer satisfaction
3
Kundenzufriedenheit
3
Advertising effects
2
Brand embarrassment
2
Brand hate
2
Brand relationship quality
2
Computerspiel
2
Dienstleistungsqualität
2
Fashion
2
India
2
Indien
2
Internet marketing
2
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Narcissistic brand love
2
Online-Marketing
2
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Wahrnehmung
2
Adolescence
1
Advergame experiences
1
Advergame format
1
Advergame rewards
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Advertising message involvement
1
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English
13
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Sarkar, Juhi Gahlot
Sarkar, Abhigyan
15
Japutra, Arnold
13
Khan, Imran
13
Guzman, Francisco
12
Ko, Eunju
11
Loureiro, Sandra Maria Correia
11
Melewar, T. C.
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Diamantopoulos, Adamantios
10
Foroudi, Pantea
10
Han, Heesup
10
Phau, Ian
10
Romaniuk, Jenni
10
Schmidt, Holger J.
10
Trinh, Giang
10
Dens, Nathalie
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Pelsmacker, Patrick de
9
Rahman, Zillur
9
Dawes, John
8
Johnson, Lester W.
8
Keller, Kevin Lane
8
Kumar, Vikas
8
Paul, Justin
8
Septianto, Felix
8
Torres, Ivonne M.
8
Zúñiga, Miguel Ángel
8
Augusto, Mário Gomes
7
Casidy, Riza
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Ilicic, Jasmina
7
Powell, Shaun M.
7
Sreejesh, S.
7
Abratt, Russell
6
Baxter, Stacey M.
6
Borges, Ana Pinto
6
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Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
5
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
6
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
7
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
8
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
9
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
10
Up, close and intimate : qualitative inquiry into brand proximity amongst young adult consumers in emerging market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10011615378
Saved in:
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