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~accessRights:"restricted"
~person:"Sarstedt, Marko"
~type_genre:"Article in journal"
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Sarstedt, Marko
Barrio-García, Salvador del
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International journal of advertising : the quarterly review of marketing communications
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko
;
Bengart, Paul
;
Shaltoni, Abdel Monim
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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2
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
3
What really matters in attraction effect research : when choices have economic consequences
Lichters, Marcel
;
Bengart, Paul
;
Sarstedt, Marko
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 127-138
Persistent link: https://www.econbiz.de/10011653759
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