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~accessRights:"restricted"
~person:"Shukla, Paurav"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Konsumentenverhalten
Theorie
Brand
6
Brand management
6
Consumer behaviour
6
Markenartikel
6
Markenführung
6
Luxury goods
5
Luxusgüter
5
Luxury brands
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Luxury
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Markenimage
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Rejection
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Advocacy intentions
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Beziehungsmarketing
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Brand authenticity
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Brand coolness
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Brand dilution
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Shukla, Paurav
Sarkar, Abhigyan
15
Sarkar, Juhi Gahlot
13
Japutra, Arnold
11
Bang, Nguyen
10
Dawes, John
10
Ko, Eunju
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Guzman, Francisco
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Phau, Ian
9
Romaniuk, Jenni
9
Khan, Imran
8
Kumar, Vikas
8
Melewar, T. C.
8
Paul, Justin
8
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Fetscherin, Marc
7
Johnson, Lester W.
7
Trinh, Giang
7
Abratt, Russell
6
Casidy, Riza
6
Davvetas, Vasileios
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Joshi, Richa
6
Leckie, Civilai
6
Rodrigues, Paula Cristina Lopes
6
Torres, Ivonne M.
6
Torres, Pedro M.
6
Zarantonello, Lia
6
Zúñiga, Miguel Ángel
6
Back, Ki-Joon
5
Bernritter, Stefan F.
5
Bronnenberg, Bart J.
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Cheah, Isaac
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Dens, Nathalie
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Journal of business research : JBR
4
European journal of marketing
1
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
3
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
4
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
5
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
6
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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