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~accessRights:"restricted"
~person:"Ulaga, Wolfgang"
~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
4
Bundling strategy
3
Leistungsbündel
3
Lieferantenmanagement
3
Salespeople
3
Selling
3
Supplier relationship management
3
Verkauf
3
Verkaufspersonal
3
Customer service
2
Customer solutions
2
Kundenservice
2
Marketing management
2
Marketingmanagement
2
B2B marketing
1
B2B services
1
Betriebliche Wertschöpfung
1
Business services
1
Consumer behaviour
1
Customer value
1
Customized service packages
1
Dienstleistungsqualität
1
Differentiation
1
Firm performance
1
Industrial services
1
Konsumentenverhalten
1
Kundenwert
1
MOA framework
1
Multilevel path modeling
1
Return on sales
1
Sales
1
Service quality
1
Solution selling
1
Unternehmensdienstleistung
1
Unternehmenserfolg
1
Value creation
1
Value-based selling
1
Willingness to pay
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Zahlungsbereitschaftsanalyse
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Ulaga, Wolfgang
Svensson, Göran
9
Agnihotri, Raj
8
Rangarajan, Deva
8
Høgevold, Nils M.
7
Terho, Harri
7
Geiger, Ingmar
5
Good, Megan C.
5
Itani, Omar S.
5
Johnson, Jeff S.
5
Kleinaltenkamp, Michael
5
Lippold, Dirk
5
Otero-Neira, Carmen
5
Rodríguez, Rocío
5
Schwepker, Charles H. <Jr.>
5
Borgh, Michel van der
4
Bush, Alan J.
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Keränen, Joona
4
Maggioni, Isabella
4
Pullins, Ellen
4
Schmitz, Christian
4
Sharma, Arun
4
Ahmad, Bilal
3
Akhtar, Nadeem
3
Alavi, Sascha
3
Friend, Scott B.
3
Høgevold, Nils
3
Krush, Michael T.
3
Lilien, Gary L.
3
Lussier, Bruno
3
Nijssen, E. J.
3
Paesbrugghe, Bert
3
Plinke, Wulff
3
Rodriguez, Michael
3
Salonen, Anna
3
Shi, Huanhuan
3
Sridhar, Shrihari
3
Amin, Mohammad Sakif
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
4
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When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
2
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
3
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
4
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
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