//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
11
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
3
Marketingmanagement
3
Customer loyalty
2
Customer relationship management
2
Data protection
2
Datenschutz
2
Dienstleistungsqualität
2
Internet marketing
2
Market segmentation
2
Marktsegmentierung
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
2
Service quality
2
Target group
2
Zielgruppe
2
Accounting
1
App adoption
1
Betriebliche Kennzahl
1
Brand equity
1
Brand image
1
Brand management
1
Brands
1
Cannibalization
1
Churn prediction
1
Cluster analysis
1
Clusteranalyse
1
Coalition
1
Communication
1
Computer-assisted marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-buying
1
Customer engagement
1
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Language
All
English
11
Author
All
Verhoef, Peter C.
Han, Heesup
29
Hollebeek, Linda D.
24
Kumar, V.
19
Ahn, Jiseon
16
Loureiro, Sandra Maria Correia
16
Mattila, Anna S.
16
Rather, Raouf Ahmad
16
Khan, Imran
15
Klaus, Philipp
14
Prentice, Catherine
13
So, Kevin Kam Fung
13
Japutra, Arnold
12
Rahman, Zillur
12
Kumar, Vikas
11
Quach, Sara
11
Roy, Sanjit
11
Sesé, F. Javier
11
Back, Ki-Joon
10
Fatma, Mobin
10
Grewal, Dhruv
10
Gustafsson, Anders
10
Johnson, Lester W.
10
King, Ceridwyn
10
Leckie, Civilai
10
Sarkar, Abhigyan
10
Sreejesh, S.
10
Balaji, M. S.
9
Bang, Nguyen
9
Gil Saura, Irene
9
Gong, Taeshik
9
Karjaluoto, Heikki
9
Line, Nathaniel D.
9
Park, Jungkun
9
Sarkar, Juhi Gahlot
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Cambra-Fierro, Jesús
8
Fernandes, Teresa
8
Hanks, Lydia
8
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
5
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
9
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
10
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->