//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
Brand management
5,473
Markenführung
5,473
Consumer behaviour
4,416
Konsumentenverhalten
4,416
Brand image
4,311
Markenimage
4,311
Brand
2,446
Markenartikel
2,397
Beziehungsmarketing
1,445
Relationship marketing
1,445
Social Web
1,080
Social web
1,080
Internet marketing
925
Online-Marketing
925
Werbewirkung
667
Luxury goods
488
Luxusgüter
488
Marketing management
474
Marketingmanagement
471
Customer satisfaction
465
Kundenzufriedenheit
465
Designation of origin
448
Herkunftsbezeichnung
448
Tourism marketing
433
Tourismusmarketing
433
Werbung
405
Brand loyalty
394
Emotion
358
Destination management
352
Destinationsmanagement
352
Markentreue
331
Viral marketing
330
Virales Marketing
330
Einzelhandel
312
Retail trade
312
Corporate reputation
300
Firmenimage
300
Confidence
285
more ...
less ...
Online availability
All
Undetermined
Free
84
Type of publication
All
Article
770
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
771
Hochschulschrift
17
Conference paper
13
Konferenzbeitrag
13
Aufsatz im Buch
12
Book section
12
Aufsatzsammlung
7
Thesis
4
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Bibliografie
1
Einführung
1
Konferenzschrift
1
Lehrbuch
1
more ...
less ...
Language
All
English
764
German
7
Author
All
Dens, Nathalie
12
Pelsmacker, Patrick de
11
Septianto, Felix
8
Ko, Eunju
7
Hudders, Liselot
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Gierl, Heribert
5
Hayes, Jameson L.
5
Matthes, Jörg
5
Roy, Subhadip
5
Taylor, Charles Raymond
5
Arora, Nilesh
4
Avramova, Yana R.
4
Baxter, Stacey M.
4
Bernritter, Stefan F.
4
Chen, Huan
4
Cohen, Justin
4
Jang, Soocheong
4
Kulczynski, Alicia
4
Loureiro, Sandra Maria Correia
4
Naderer, Brigitte
4
Pradhan, Debasis
4
Puzakova, Marina
4
Romaniuk, Jenni
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Bang Nguyen Viet
3
Bauer, Hans H.
3
Bellman, Steven
3
Bergkvist, Lars
3
Brison, Natasha T.
3
Chan, Fong Yee
3
Chang, Hua
3
Dahlén, Micael
3
Dodoo, Naa Amponsah
3
more ...
less ...
Published in...
All
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising
24
Journal of retailing and consumer services
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
The journal of brand management : an international journal
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
more ...
less ...
Source
All
ECONIS (ZBW)
771
Showing
1
-
10
of
771
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->