//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucher"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Konsumentenverhalten
27,430
Consumer behaviour
27,429
Customer satisfaction
5,366
Kundenzufriedenheit
5,365
Beziehungsmarketing
5,131
Relationship marketing
5,131
Markenführung
3,980
Brand management
3,979
Dienstleistungsqualität
3,529
Service quality
3,529
Markenimage
3,463
Brand image
3,459
Social Web
2,722
Social web
2,722
Online retailing
2,608
Online-Handel
2,608
Online-Marketing
2,531
Internet marketing
2,518
Brand
2,044
Markenartikel
2,007
Einzelhandel
1,897
Retail trade
1,891
Theory
1,834
Theorie
1,830
Emotion
1,792
Werbewirkung
1,679
Viral marketing
1,641
Virales Marketing
1,641
Electronic Commerce
1,613
E-commerce
1,589
Advertising
1,396
Experiment
1,374
Werbung
1,374
Confidence
1,266
Vertrauen
1,263
Holiday behaviour
1,055
Preismanagement
1,055
Urlaubsverhalten
1,055
Pricing strategy
1,054
more ...
less ...
Online availability
All
Undetermined
Free
596
Type of publication
All
Article
1,633
Book / Working Paper
44
Type of publication (narrower categories)
All
Article in journal
1,616
Aufsatz in Zeitschrift
1,616
Aufsatz im Buch
16
Book section
16
Conference paper
12
Konferenzbeitrag
12
Arbeitspapier
11
Graue Literatur
11
Non-commercial literature
11
Working Paper
11
Hochschulschrift
8
Thesis
5
Aufsatzsammlung
2
Konferenzschrift
2
Amtsdruckschrift
1
Government document
1
more ...
less ...
Language
All
English
1,658
German
19
Author
All
Septianto, Felix
17
Dens, Nathalie
13
Pelsmacker, Patrick de
12
Naderer, Brigitte
10
Wu, Linwan
10
Dodoo, Naa Amponsah
9
Hudders, Liselot
9
Matthes, Jörg
9
Torres, Ivonne M.
9
Yoon, Sukki
9
Zúñiga, Miguel Ángel
9
Diehl, Sandra
8
Jang, Soocheong
8
Taylor, Charles Raymond
8
Arora, Nilesh
7
Evans, Nathaniel J.
7
Jeong, EunHa
7
Kim, Kacy K.
7
Thaichon, Park
7
Wen, Taylor Jing
7
Yoon, Hye Jin
7
Bang, Hye Jin
6
Bijmolt, Tammo H. A.
6
Choi, Yung Kyun
6
Dwivedi, Yogesh Kumar
6
Fazli-Salehi, Reza
6
Hatzithomas, Leonidas
6
Lee, Yoon-Joo
6
Madadi, Rozbeh
6
Quach, Sara
6
Sreejesh, S.
6
Vashisht, Devika
6
Wojdynski, Bartosz W.
6
Arora, Taanika
5
Bae, Mikyeung
5
Bellman, Steven
5
Cauberghe, Veroline
5
Chang, Chun-Tuan
5
Chen, Huan
5
Choi, Dongwon
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
OECD
1
Organisation for Economic Co-operation and Development
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
110
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
63
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : JPM
33
Psychology & marketing
28
The journal of product & brand management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising research
25
Marketing letters : a journal of research in marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of hospitality management
22
Journal of current issues and research in advertising
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Health marketing quarterly
20
Asia Pacific journal of marketing and logistics
19
European journal of marketing
18
Marketing intelligence & planning
18
Journal of consumer marketing
16
The journal of brand management : an international journal
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing : EJM
14
Journal of marketing
14
Journal of marketing research : JMR
14
International journal of consumer studies
13
Journal of international consumer marketing
13
Journal of marketing research
13
International journal of sports marketing & sponsorship
12
Journal of global marketing
12
SpringerLink / Bücher
12
Young consumers : insight and ideas for responsible marketers
12
The journal of consumer marketing
11
Global business review
10
Journal of internet commerce
10
Journal of the Academy of Marketing Science
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
more ...
less ...
Source
All
ECONIS (ZBW)
1,677
Showing
1
-
10
of
1,677
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
4
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
5
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
6
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
7
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
8
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
9
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
10
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->