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~accessRights:"restricted"
~subject:"Advertising planning"
~subject:"Marketing management"
~subject:"Theorie"
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Search: subject_exact:"Werbeträger"
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Advertising planning
Marketing management
Theorie
Werbeträger
49
Advertising media
45
Werbung
23
Advertising
22
Werbewirkung
14
Advertising effects
13
Internet marketing
13
Media industries
13
Mediensektor
13
Online-Marketing
13
Werbeplanung
11
Communication media
10
Kommunikationsmedien
10
Marketingmanagement
10
Consumer behaviour
9
Konsumentenverhalten
9
Marketing
8
Brand management
7
Markenführung
7
media planning
6
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5
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5
Media usage
5
Mediennutzung
5
Theory
5
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4
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4
Celebrity endorsement
3
Celebrity-Werbung
3
Erfolgsfaktor
3
Media mix
3
Mediamix-Strategie
3
Success factor
3
advertising
3
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2
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2
Computer operations
2
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13
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5
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Huber, Frank
2
Abedi, Vahideh Sadat
1
Aleksandrovs, Leonids
1
Block, Martin P.
1
Cheon, Deokhee
1
Danaher, Peter J.
1
Dens, Nathalie
1
Diehl, Sandra
1
Eliaz, Kfir
1
Garcia-Garcia, Manuel
1
Goodlich, Hayley
1
Goos, Peter
1
Jones, John Philip
1
Kang, Inwon
1
Kircher, Heike
1
Koinig, Isabell
1
Marx, Anne
1
Matthes, Isabel
1
Mehta, Amisha
1
Meyer, Frederik
1
Pelsmacker, Patrick de
1
Rossiter, John R.
1
Roux, Amarentia Thérèse
1
Roux, Thérèse
1
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1
Scheiber, Rebecca
1
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1
Shin, Matthew M.
1
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1
Spiegler, Ran
1
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1
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1
Tandoc, Edson C. <Jr.>
1
Thomas, Wolfgang
1
Unger, Fritz
1
Van der Waldt, De la Rey
1
Viswanathan, Vijay
1
Wong, Pei Wen
1
Wu, Shangyuan
1
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SpringerLink / Bücher
4
Journal of advertising research
2
Journal of marketing communications
2
Discussion paper / Centre for Economic Policy Research
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Service business
1
Springer eBook Collection / Business and Economics
1
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ECONIS (ZBW)
18
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1
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
2
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
3
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
4
Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012201007
Saved in:
5
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
6
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
7
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
8
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
9
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
10
Advertising strategy for outbound travel services
Kang, Inwon
;
Cheon, Deokhee
;
Shin, Matthew M.
- In:
Service business
5
(
2011
)
4
,
pp. 361-380
Persistent link: https://www.econbiz.de/10009535222
Saved in:
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