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~accessRights:"restricted"
~subject:"Anwendungssoftware"
~subject:"Mobile Marketing"
~subject:"United States"
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Anwendungssoftware
Mobile Marketing
United States
Mobile Anwendung
711
Mobile application
711
Mobile communications
299
Mobilkommunikation
299
Consumer behaviour
277
Konsumentenverhalten
277
Mobile Business
207
Mobile business
207
Innovation adoption
185
Innovationsakzeptanz
185
Mobile phone
96
Mobiltelefon
96
Online-Marketing
79
Internet marketing
75
USA
68
Application software
66
Customer satisfaction
60
Kundenzufriedenheit
60
Beziehungsmarketing
57
Relationship marketing
57
Online retailing
53
Online-Handel
53
Dienstleistungsqualität
42
Mobile apps
42
Service quality
42
Einzelhandel
41
Retail trade
41
Electronic Commerce
40
Innovation diffusion
40
Innovationsdiffusion
40
Mobile marketing
37
Datenschutz
36
Data protection
35
Social Web
35
Social web
35
E-commerce
34
mobile apps
34
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112
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68
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76
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76
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37
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37
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6
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4
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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154
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26
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Sajad Rezaei
6
Cui, Xuebin
3
Hu, Wen Chen
3
Mellouli, Tai͏̈eb
3
Suhl, Leena
3
Aquino Santos, Raúl
2
Baek, Tae Hyun
2
Bodemann, Markus
2
Caiani, Alessandro
2
Gallegati, Mauro
2
Ghose, Anindya
2
Gleißner, Werner
2
Heinemann, Gerrit
2
Heinrich, Bernd
2
Langer, Paul F.
2
Liu, Yinyuan
2
Lloret Mauri, Jaime
2
Lumsden, Joanna
2
Mentor, Dominic
2
Narang, Unnati
2
Naser Valaei
2
Palestrini, Antonio
2
Park, Yongtae
2
Rangel Licea, Victor
2
Rodrigues, Joel
2
Roy, Souvik
2
Russo, Alberto
2
Schneider, Henrique
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Swani, Kunal
2
Symonds, Judith
2
Weber, Gregor
2
Wohllebe, Atilla
2
Wolfrum, Marco
2
Wolter, Nina
2
Abdelaal, Abdelnasser
1
Abdullah, Abdul Hanan
1
Adibi, Sasan
1
Adriaensen, Benjamin
1
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IGI Global
29
Springer Fachmedien Wiesbaden
3
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1
Kassel University Press GmbH
1
NetLibrary, Inc
1
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1
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SpringerLink / Bücher
16
Information systems research : ISR
4
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Apps management and e-commerce transactions in real-time
3
International journal of networking and virtual organisations : IJNVO
3
Journal of marketing
3
Psychology & marketing
3
Springer eBook Collection / Business and Economics
3
Springer-Lehrbuch
3
Advanced machine learning algorithms for complex financial applications
2
Digital Healthcare in Germany : Market Access for Innovations
2
Electronic commerce research
2
Essentials
2
Handbook of research on new media, training, and skill development for the modern workforce
2
Impact of globalization and advanced technologies on online business models
2
Industrial and corporate change
2
Information systems and e-business management : ISeB
2
International journal of business information systems : IJBIS
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Journal of decision systems
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Management-Reihe Corporate Social Responsibility
2
Service business
2
Springer eBook Collection
2
essentials
2
... für Dummies
1
Advances in E-Business research (AEBR) book series
1
Advances in human and social aspects of technology (AHSAT) book series
1
Advances in mobile and distance learning (AMDL) book series
1
American economic journal : a journal of the American Economic Association
1
Arts and the market
1
Asia-Pacific journal of business administration
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Contemporary trends in innovative marketing strategies
1
Controlling & Innovation 2022 : Gesundheitswesen
1
Data-driven decision making for long-term business success
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ECONIS (ZBW)
180
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1
Modelling services continuance intention : evidence from apps stores
Sze Ling Ng
;
Sajad Rezaei
;
Naser Valaei
;
Iranmanesh, …
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 256-281
Persistent link: https://www.econbiz.de/10014514411
Saved in:
2
Competing for temporary advantage in a hypercompetitive mobile app market
James, Tabitha L.
;
Qiao, Zhilei
;
Shen, Wenqi
;
Wang, G. Alan
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 1177-1212
Persistent link: https://www.econbiz.de/10014422593
Saved in:
3
App store governance : implications, limitations, and regulatory responses
Cowls, Josh
;
Morley, Jessica
;
Floridi, Luciano
- In:
Telecommunications policy : the international journal …
47
(
2023
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013553567
Saved in:
4
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
5
Synergizing efficiency and customer delight on empowering business with enterprise applications
Lavanya, D.
;
Rangineni, Sandeep
;
Thamma Reddi, Latha
; …
- In:
Data-driven decision making for long-term business success
,
(pp. 149-163)
.
2024
Persistent link: https://www.econbiz.de/10014483493
Saved in:
6
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
7
Applications of blockchain technology : an industry focus
Ravani, Anita
;
Edupuganti, Sashi
;
Pugh, Jeannette
; …
-
2024
-
First edition
Persistent link: https://www.econbiz.de/10014493742
Saved in:
8
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
9
Smartphone Apps im Einzelhandel : Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen
Wohllebe, Atilla
;
Wolter, Nina
-
2021
Persistent link: https://www.econbiz.de/10012695672
Saved in:
10
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
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