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~accessRights:"restricted"
~subject:"Bank"
~subject:"Social network"
~type_genre:"Book section"
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Ess, Konrad
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Exploring the rise of fandom in contemporary consumer culture
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Responsible business in a changing world : new management approaches for sustainable development
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Strategic uses of social media for improved customer retention
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ECONIS (ZBW)
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Mapping Georgian bank customer's preferences for corporate social responsibility
Gogichadze, Anna
;
Tzavara, Dionisia
- In:
Responsible business in a changing world : new …
,
(pp. 33-51)
.
2020
Persistent link: https://www.econbiz.de/10012228699
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2
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
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3
Social networks impact on potential customers' buying decisions and current customer loyalty
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 173-192)
.
2017
Persistent link: https://www.econbiz.de/10011632777
Saved in:
4
"Nur Bares ist Wahres" - Kundenbindung in Zeiten der Digitalisierung des Retail-Bankgeschäfts
Altenhain, Thomas
;
Ess, Konrad
;
Sehgal, Attul
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 359-368)
.
2015
Persistent link: https://www.econbiz.de/10011441271
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