Fans and brands : delineating between fandoms, brand communities, and brand publics
Year of publication: |
[2018]
|
---|---|
Authors: | Todd, Breanna M. ; Armstrong Soule, Catherine A. |
Published in: |
Exploring the rise of fandom in contemporary consumer culture. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-3220-0. - 2018, p. 18-34
|
Subject: | Markentreue | Brand loyalty | Kundenbindung | Customer retention | Soziales Netzwerk | Social network |
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