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~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Kommunikation"
~subject:"Wahrnehmung"
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Connections and interactions: an engagement perspective on customer networks
Johnston, Kim A.
;
Lane, Anne B.
- In:
Handbook of research on customer engagement
,
(pp. 441-455)
.
2019
Persistent link: https://www.econbiz.de/10013163405
Saved in:
2
Deterring deviant consumer behaviour : when "it's wrong, don't do it" doesn't work
Dootson, Paula
;
Lings, Ian
;
Beatson, Amanda
;
Johnston, …
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1355-1383
Persistent link: https://www.econbiz.de/10011850416
Saved in:
3
Where do consumers draw the line? : factors informing perceptions and justifications of deviant consumer behaviour
Dootson, Paula
;
Johnston, Kim A.
;
Beatson, Amanda
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 750-776
Persistent link: https://www.econbiz.de/10011577369
Saved in:
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