Connections and interactions: an engagement perspective on customer networks
Year of publication: |
2019
|
---|---|
Authors: | Johnston, Kim A. ; Lane, Anne B. |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 441-455
|
Subject: | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Kundenintegration | Customer integration |
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