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~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Mobile marketing"
~subject:"Mobilkommunikation"
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Beziehungsmarketing
Mobile marketing
Mobilkommunikation
Mobile Anwendung
711
Mobile application
711
Mobile communications
299
Consumer behaviour
277
Konsumentenverhalten
277
Mobile Business
207
Mobile business
207
Innovation adoption
185
Innovationsakzeptanz
185
Mobile phone
96
Mobiltelefon
96
Anwendungssoftware
80
Online-Marketing
79
Internet marketing
75
USA
68
United States
68
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66
Customer satisfaction
60
Kundenzufriedenheit
60
Relationship marketing
57
Online retailing
53
Online-Handel
53
Dienstleistungsqualität
42
Mobile apps
42
Service quality
42
Einzelhandel
41
Retail trade
41
Electronic Commerce
40
Innovation diffusion
40
Innovationsdiffusion
40
Mobile Marketing
37
Datenschutz
36
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35
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34
mobile apps
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Al-Nabhani, Khalid
4
McLean, Graeme J.
4
Park, Yongtae
4
Sajad Rezaei
4
Aquino Santos, Raúl
3
Cui, Xuebin
3
Galetsi, Panagiota
3
Ghose, Anindya
3
Katsaliaki, Korina
3
Kumar, Sameer
3
Law, Chun Hung Roberts
3
Lee, Crystal T.
3
Rangel Licea, Victor
3
Saura, José Ramón
3
Tseng, Timmy H.
3
Ahuja, Vandana
2
Alnawas, Ibrahim
2
Anaya-Sánchez, Rafael
2
Baek, Tae Hyun
2
Block, Arthur Edwards
2
Chawla, Deepak
2
Chen, Iong-Zong, Joy
2
Chen, Yubo
2
Chilamkurti, Naveen
2
Choi, Jeonghye
2
Clark, Stephen C.
2
Dinsmore, John
2
Han, Sang Pil
2
Hancer, Murat
2
He, Shu
2
Heerde, Harald J. van
2
Heinemann, Gerrit
2
Heinrich, Bernd
2
Hsieh, Sara H.
2
Hu, Wen Chen
2
Izzal Asnira Zolkepli
2
Khan, Imran
2
Kim, Jieun
2
Kwon, Hyeokkoo Eric
2
Lai, Jung-Yu
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1
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Journal of retailing and consumer services
20
Journal of business research : JBR
13
Information systems research : ISR
8
International journal of business information systems : IJBIS
7
Journal of hospitality marketing & management
6
SpringerLink / Bücher
6
International journal of networking and virtual organisations : IJNVO
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing intelligence & planning
4
Psychology & marketing
4
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Apps management and e-commerce transactions in real-time
3
Decision sciences
3
International journal of retail and distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of education for business
3
Journal of hospitality and tourism insights
3
Journal of strategic marketing
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Tourism management perspectives : TMP
3
Advances in medical technologies and clinical practice (AMTCP) book series
2
Discussion papers / CEPR
2
Economic research
2
Electronic commerce research
2
Global business review
2
Information technology & tourism
2
International journal of business excellence : IJBEX
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
International journal of innovation and technology management
2
International journal of innovation and technology management : IJITM
2
International journal of services, economics and management
2
Journal of business ethics : JBE
2
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ECONIS (ZBW)
353
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1
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353
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1
Competing for temporary advantage in a hypercompetitive mobile app market
James, Tabitha L.
;
Qiao, Zhilei
;
Shen, Wenqi
;
Wang, G. Alan
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 1177-1212
Persistent link: https://www.econbiz.de/10014422593
Saved in:
2
How observation of other shoppers increases the in-store use of mobile technology
Darvasi, Gábor
;
Spann, Martin
;
Zubcsek, Peter Pal
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462365
Saved in:
3
Mobile ordering app adoption in restaurant industry during pandemic : an empirical study
Ganeshkumar C.
;
Meenakshi Sundaresan, M.
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014495758
Saved in:
4
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
5
Service quality of online food delivery mobile application : an examination of the spillover effects of mobile app satisfaction
Lin, Pearl Ming Chu
;
Au, Wai Ching
;
Baum, Tom
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 906-926
Persistent link: https://www.econbiz.de/10014483798
Saved in:
6
The interplay of app characteristics and smartphone addiction in mobile shopping behaviour
Prodanova, Jana
;
Chopdar, Prasanta Kr.
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465717
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
9
Variety-based congestion in online markets : evidence from mobile apps
Ershov, Daniel
- In:
American economic journal
16
(
2024
)
2
,
pp. 180-203
Persistent link: https://www.econbiz.de/10014525778
Saved in:
10
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
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