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~subject:"Bibliometrie"
~subject:"Innovation adoption"
~subject:"Marketing management"
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conceptual model
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Behl, Abhishek
2
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1
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1
Human-technology dichotomy in shaping management history
Caputo, Francesco
;
Sepe, Fabiana
;
Fiano, Fabio
- In:
Journal of management history
30
(
2024
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014577651
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
The mediation model of learning organization, technology acceptance and service innovation, part I
Kalıpçı, Mehmet Bahadır
- In:
The learning organization : TLO ; an international journal
30
(
2023
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10014487141
Saved in:
5
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
6
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
7
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
8
Achieving organizational resilience through complex adaptive systems approach : a conceptual framework
Akpinar, Hatice
;
Özer-Çaylan, Didem
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10013367201
Saved in:
9
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
Saved in:
10
The spectrum of blockchain adoption for developing business model innovation
Purusottama, Ambara
;
Simatupang, Togar Mangihut
; …
- In:
Business process management journal
28
(
2022
)
3
,
pp. 834-855
Persistent link: https://www.econbiz.de/10013380760
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