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~subject:"Brand extension"
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Brand extension
Brand management
7,286
Markenführung
6,838
Consumer behaviour
5,838
Konsumentenverhalten
5,540
Brand image
5,166
Markenimage
4,858
Brand
2,978
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2,839
Relationship marketing
1,740
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1,714
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1,306
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1,305
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1,164
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1,161
Sustainable product
889
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889
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840
Advertising effects
837
Brand loyalty
731
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681
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678
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669
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663
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636
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635
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619
Kundenzufriedenheit
551
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516
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499
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499
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492
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491
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485
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460
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456
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453
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Boisvert, Jean
4
Phau, Ian
4
Dimitriu, Radu
3
Joshi, Richa
3
Park, Jungkun
3
Ramanathan, Jayasankar
3
Warlop, Luk
3
Yadav, Rajan
3
Addicott, Branden J.
2
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
2
Boon, Edward
2
Butcher, Luke
2
Castillo, Ernesto del
2
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2
Dens, Nathalie
2
Dietert, Anna-Christina
2
Eisingerich, Andreas B
2
Ferguson, Graham
2
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2
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2
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2
Kim, Kyeongheui
2
Kist, Edgar Leander
2
Koo, Jakeun
2
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2
Lau, Kong Cheen
2
Maheswaran, Durairaj
2
Mathur, Pragya
2
Miniard, Paul W.
2
Mumuni, Alhassan G.
2
Newell, Stephen J.
2
Osorio, María Lucila
2
Park, Jongwon
2
Pontes, Nicolas
2
Samuelsen, Bendik Meling
2
Velayudhan, Sanal Kumar
2
Abosag, Ibrahim
1
Agrawal, Nidhi
1
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Journal of business research : JBR
11
The journal of brand management : an international journal
8
Journal of Product & Brand Management
7
SpringerLink / Bücher
7
The journal of product & brand management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
AMS review : official publication of the Academy of Marketing Science
3
European Journal of Marketing
3
Innovatives Markenmanagement
3
Journal of Business Research
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Marketing Letters
3
Psychology & marketing
3
Research
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Fashion branding and communication : core strategies of European luxury brands
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia Pacific Journal of Marketing and Logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
European Sport management quarterly : ESMQ
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
137
Other ZBW resources
16
RePEc
8
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161
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81
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
82
Direct and moderating influence of perceived fit, risk and parent
brand
trust on
brand
extension success of a personal care
brand
in India
Tripathi, Vibhuti
;
Rastogi, Pooja
;
Kumar, Suresh
- In:
Global business review
19
(
2018
)
6
,
pp. 1681-1692
Persistent link: https://www.econbiz.de/10011982951
Saved in:
83
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
84
Brand
image evaluations : the interactive roles of country of manufacture,
brand
concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
85
Great
Brand
Blunders
In:
Journal of Product & Brand Management
24
(
2015
)
1
,
pp. 88-89
Persistent link: https://www.econbiz.de/10014896934
Saved in:
86
Free the
brand
: how a logo frame influences the potentiality of
brand
extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
87
Understanding cultural differences in consumers' reactions to foreign-market
brand
extensions : the role of thinking styles
Allman, Helena F.
;
Hewett, Kelly
;
Kaur, Mandeep
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012060695
Saved in:
88
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent
brand
: the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
89
Combating copycatting in the luxury market with fighter brands
Hou, Pengwen
;
Zhen, Ziyan
;
Pun, Hubert
- In:
Transportation research / E : an international journal
140
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012294959
Saved in:
90
Brand
expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
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