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~subject:"Brand image"
~subject:"Food consumption"
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Brand image
Food consumption
Packaging
178
Verpackung
178
Consumer behaviour
100
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100
Product design
44
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44
Food
24
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packaging
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Durif, Fabien
2
Zeng, Tian
2
Al-Mamun, Abdullah
1
Arboleda, A. M.
1
Arroyo, Ch.
1
Azwan Abdullah
1
Bui, M̃y
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Chan, Eugene Y.
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1
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1
Huang, Jingya
1
Hwang, Jiyoung
1
Ishii, Hiroaki
1
Joelsson, Tapani N.
1
Kauppinen-Räisänen, Hannele
1
Khan, Huda
1
Kim, Soojin
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Lee, Richard
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Journal of business research : JBR
3
Psychology & marketing
3
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Journal of food products marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international business and economics : JIBE
1
Journal of international food & agribusiness marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Review of managerial science : RMS
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Technological forecasting & social change : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
20
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1
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
2
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
3
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
4
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
5
Can eco-design packaging reduce consumer food waste? : an experimental study
Zeng, Tian
;
Durif, Fabien
;
Robinot, Elisabeth
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665277
Saved in:
6
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
7
Small is beautiful : the role of anticipated food waste in consumers' avoidance of large packages
Petit, Olivia
;
Lunardo, Renaud
;
Rickard, Bradley
- In:
Journal of business research : JBR
113
(
2020
),
pp. 326-336
Persistent link: https://www.econbiz.de/10012230497
Saved in:
8
One color fits all : product category color norms and (a)typical package colors
Garaus, Marion
;
Halkias, Georgios
- In:
Review of managerial science : RMS
14
(
2020
)
5
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10012303738
Saved in:
9
The impact of eco-design packaging on food waste avoidance : a conceptual framework
Zeng, Tian
;
Durif, Fabien
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 768-790
Persistent link: https://www.econbiz.de/10012258088
Saved in:
10
The influences of portion size, context and package characteristics on snack food consumption : evidence from a U.S. rolling cross-sectional survey
Girju, Marina
;
Ratchford, Mark
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 295-321
Persistent link: https://www.econbiz.de/10012243264
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