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~subject:"Category Management"
~subject:"Markenführung"
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
International journal of production economics
247
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013339083
Saved in:
2
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
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