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~accessRights:"restricted"
~subject:"Cause-Related Marketing"
~subject:"Sponsorship"
~subject:"Werbung"
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Cause-Related Marketing
Sponsorship
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Cause-related marketing
201
Consumer behaviour
141
Konsumentenverhalten
141
Marketing management
76
Marketingmanagement
76
Corporate social responsibility
67
Corporate Social Responsibility
60
Beziehungsmarketing
49
Relationship marketing
49
cause-related marketing
48
Fundraising
36
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Werbewirkung
25
Advertising effects
24
Advertising
19
Nonprofit marketing
15
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15
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14
Altruismus
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Thomas, Sujo
9
Chang, Chun-Tuan
4
Deb, Madhurima
4
Amawate, Vibhas
3
Bhatt, Viral
3
Chawla, Deepak
3
Coleman, Joshua T.
3
Galan-Ladero, M. Mercedes
3
Kim, Jihye
3
Kureshi, Sonal
3
Mattila, Anna S.
3
Patel, Ritesh
3
Schyvinck, Cleo
3
Silva, Susana C.
3
Willem, Annick
3
Akansha Singh
2
Bae, Mikyeung
2
Baghi, Ilaria
2
Chen, Pei-Chi
2
Chu, Xing-Yu
2
Das, Neel
2
Deng, Nianqi
2
Duarte, Paulo
2
Fan, Xiaojun
2
Galera Casquet, Clementina
2
Galera-Casquet, Clementina
2
Guerreiro, João
2
Gupta, Shruti
2
Hanks, Lydia
2
He, Hongwei
2
Heitmann, Mark
2
Howie, Katharine M.
2
Jadeja, Ashwin
2
Joo, Soyoung
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Kathleen Jeehyae
2
Kim, Sukhyun
2
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International review on public and non-profit marketing
24
Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
5
Journal of business ethics : JOBE
5
Journal of nonprofit & public sector marketing
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
International journal of nonprofit & voluntary sector marketing
4
Journal of marketing communications
4
Psychology & marketing
4
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Sport management review
2
Total quality management & business excellence
2
AMS review : official publication of the Academy of Marketing Science
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Business ethics, the environment & responsibility
1
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ECONIS (ZBW)
191
RePEc
1
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1
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
3
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
4
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
5
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
8
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
9
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
10
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
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