//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Communication"
~subject:"Markenführung"
~subject:"Online-Handel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Communication
Markenführung
Online-Handel
Social Web
8,358
Social web
8,358
Online-Marketing
2,999
Internet marketing
2,967
Consumer behaviour
2,601
Konsumentenverhalten
2,601
Social media
1,310
Viral marketing
1,140
Virales Marketing
1,139
Brand management
1,092
Beziehungsmarketing
1,066
Relationship marketing
1,066
Soziales Netzwerk
1,013
Social network
976
social media
927
Electronic Commerce
755
E-commerce
736
Online retailing
730
Digitalisierung
626
Markenimage
626
Brand image
623
Digitization
613
Customer integration
433
Kundenintegration
433
Internet
391
Digital platform
386
Digitale Plattform
383
Öffentlichkeitsarbeit
361
Web 2.0 technologies
357
Web 2.0-Technologien
357
Public relations
351
Advertising effects
340
Werbewirkung
340
Social relations
323
Soziale Beziehungen
323
Advertising
310
Twitter
308
Brand
306
more ...
less ...
Online availability
All
Undetermined
Free
558
Type of publication
All
Article
1,872
Book / Working Paper
133
Type of publication (narrower categories)
All
Article in journal
1,777
Aufsatz in Zeitschrift
1,777
Aufsatz im Buch
95
Book section
95
Aufsatzsammlung
28
Hochschulschrift
20
Conference paper
15
Konferenzbeitrag
15
Konferenzschrift
12
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Thesis
6
Working Paper
6
Handbook
3
Handbuch
3
Case study
2
Fallstudie
2
Conference proceedings
1
Einführung
1
Interview
1
Ratgeber
1
more ...
less ...
Language
All
English
1,961
German
45
Author
All
Hajli, Nick
12
Martínez-López, Francisco J.
12
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Rita, Paulo
10
Loureiro, Sandra Maria Correia
9
Filieri, Raffaele
8
Kunkel, Thilo
8
Kumar, Vikas
7
Veloutsou, Cleopatra
7
Dwivedi, Yogesh Kumar
6
Haverila, Kai
6
Hollebeek, Linda D.
6
Kumar, Jitender
6
Liang, Sai
6
McLaughlin, Caitlin
6
Rana, Nripendra P.
6
Akram, Umair
5
Cova, Bernard
5
Dennis, Alan
5
Dessart, Laurence
5
Harrigan, Paul
5
Martinez, Luis F.
5
Ozuem, Wilson
5
Qiu, Liangfei
5
Rahman, Zillur
5
Swani, Kunal
5
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Chen, Huan
4
Fernandes, Teresa
4
Guzman, Francisco
4
Haverila, Matti
4
Holland, Heinrich
4
Ibrahim, Blend
4
Johnen, Marius
4
Kian Yeik Koay
4
Kim, Hye-yŏng
4
Ko, Eunju
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
16
IGI Global
9
Organisation for Economic Co-operation and Development
2
Springer Gabler <Firma>
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Scientific-Practical Conference <2022, Online>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
OECD
1
Springer International Publishing
1
University of Pennsylvania. / Operations and Information Management.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
135
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
47
The journal of product & brand management
47
The journal of brand management : an international journal
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Technological forecasting & social change : an international journal
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : innovations in planning and applied research
29
Journal of management information systems : JMIS
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of internet commerce
27
SpringerLink / Bücher
26
Information systems research : ISR
24
Springer eBook Collection
24
Tourism management : research, policies, practice
24
International journal of advertising : the review of marketing communications
23
International journal of hospitality management
22
Journal of marketing communications
22
Electronic commerce research
20
Asia Pacific journal of marketing and logistics
19
International journal of contemporary hospitality management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Marketing intelligence & planning
16
Corporate communications : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of strategic marketing
14
Business horizons
13
International journal of consumer studies
13
Journal of fashion marketing and management
13
Springer Proceedings in Business and Economics
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Psychology & marketing
12
European journal of marketing
11
Journal of communication management : an international journal
11
Journal of hospitality marketing & management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,005
Showing
1
-
10
of
2,005
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
Did Covid-19 influence adoption of e-commerce among elderly citizens? : the role of social presence, self-efficacy and trust
Ganguly, Boudhayan
;
Nag, Tirthankar
;
Chakraborty, Pritha
- In:
International journal of innovation & sustainable …
18
(
2024
)
1/2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10014443541
Saved in:
4
Small but salient : minority shareholders' innovation attention in interactive online platforms and corporate innovation
Zhang, Qianqian
;
Jiang, Chunzi
;
Liu, Baohua
;
Chan, Kam C.
- In:
The North American journal of economics and finance : a …
69
(
2024
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014445637
Saved in:
5
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
8
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
9
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
10
Writing online and audio stories : crafting nonfiction for websites, podcasts, and social media
Faherty, Anna
-
2024
Persistent link: https://www.econbiz.de/10014493717
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->