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~accessRights:"restricted"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand
Pich, C.
;
Guja Armannsdottir
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011852910
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