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~accessRights:"restricted"
~subject:"Fashion"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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1
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
2
Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja
;
Bazin, Yoann
- In:
Organization studies : an international …
40
(
2019
)
10
,
pp. 1481-1497
Persistent link: https://www.econbiz.de/10012137105
Saved in:
3
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
4
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
5
Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
6
A focused supply chain strategy for luxury fashion management
Brum, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 544-563
Persistent link: https://www.econbiz.de/10011795894
Saved in:
7
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
8
Design variables and constraints in fashion store design processes
Haug, Anders
;
Borch Münster, Mia
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011456585
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