Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Year of publication: |
2018
|
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Authors: | Pham, Mélanie ; Valette-Florence, Pierre ; Vigneron, Franck |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 12, p. 902-912
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Subject: | brand desirability | fashion equity | luxury brands | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mode | Fashion | Gesellschaft | Society |
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