//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Innovation"
~subject:"Social Web"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Social Web
Werbewirkung
Consumer behaviour
109
Konsumentenverhalten
108
Brand management
50
Markenführung
50
Brand image
39
Markenimage
39
Marketing management
37
Marketingmanagement
37
Beziehungsmarketing
30
Relationship marketing
30
Brand
26
Markenartikel
26
Advertising
24
Advertising effects
22
Werbung
22
Social web
18
Theory
18
Customer satisfaction
16
Emotion
16
Kundenzufriedenheit
16
Marketing
16
Internet marketing
15
Online-Marketing
15
Theorie
14
Viral marketing
13
Virales Marketing
13
Corporate reputation
11
Firmenimage
11
Public relations
11
Öffentlichkeitsarbeit
11
Dienstleistungsqualität
10
Service quality
10
Communication
9
Integrated marketing communications
9
Personality psychology
9
Persönlichkeitspsychologie
9
Branding
8
Corporate Social Responsibility
8
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Language
All
English
45
Author
All
Romaniuk, Jenni
3
Hartnett, Nicole
2
Quester, Pascale G.
2
Agrawal, Richa
1
Alevizou, Panayiota J.
1
Allen, Douglas E.
1
Andersen, Poul Houman
1
Armstrong, Jon Scott
1
Balabanis, George
1
Beal, Virginia
1
Beynon, Malcolm
1
Bijmolt, Tammo H. A.
1
Brace-Govan, Jan
1
Brexendorf, Tim Oliver
1
Bruhn, Manfred
1
Buijzen, Moniek
1
Buil, Isabel
1
Canniford, Robin
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Cavusoglu, Lena
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Dahlén, Micael
1
Dann, Stephen
1
Daunt, Kate L.
1
Davis, Teresa
1
Dawes, John G.
1
De Chernatony, Leslie
1
De Jans, Steffi
1
Ding, Ying
1
Drechsler, Salome
1
Du, Rui
1
Dunne, Áine
1
Eagar, Toni
1
East, Robert
1
Graefe, Andreas
1
Green, Kesten C.
1
Gurrieri, Lauren
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
45
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
2
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
3
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
4
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
5
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
6
Examining the existence of double jeopardy and negative double jeopardy within Twitter
Rogers, Andrew
;
Daunt, Kate L.
;
Morgan, Peter
;
Beynon, …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1224-1247
Persistent link: https://www.econbiz.de/10011725670
Saved in:
7
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
8
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
9
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
10
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->