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Consumer behaviour
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behavioral decision theory
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purchase history data
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Donkers, Bas
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Dellaert, Benedict G. C.
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Häubl, Gerald
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Fok, Dennis
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Jacobs, Bruno J. D.
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Journal of marketing research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Preference dynamics in sequential consumer choice with defaults
Donkers, Bas
;
Dellaert, Benedict G. C.
;
Waisman, Rory M.
; …
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1096-1112
Persistent link: https://www.econbiz.de/10012391113
Saved in:
2
Product set granularity and consumer response to recommendations
Tsekouras, Dimitrios
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012290945
Saved in:
3
Model-based purchase predictions for large assortments
Jacobs, Bruno J. D.
;
Donkers, Bas
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011498915
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