Preference dynamics in sequential consumer choice with defaults
Year of publication: |
2020
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Authors: | Donkers, Bas ; Dellaert, Benedict G. C. ; Waisman, Rory M. ; Häubl, Gerald |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 1096-1112
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Subject: | behavioral decision theory | choice spillover | defaults | field study | preference construction | product customization | sequential consumer choice | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory | Entscheidung | Decision |
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