Preference dynamics in sequential consumer choice with defaults
Bas Donkers, Benedict G.C. Dellaert, Rory M. Waisman, and Gerald Häubl
| Year of publication: |
2020
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|---|---|
| Authors: | Donkers, Bas ; Dellaert, Benedict G. C. ; Waisman, Rory M. ; Häubl, Gerald |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 1096-1112
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| Subject: | behavioral decision theory | choice spillover | defaults | field study | preference construction | product customization | sequential consumer choice | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720956642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391113