//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Low-cost strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Discount store"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Low-cost strategy
Discounter
15
Discounters
15
Einzelhandel
7
Retail trade
7
Rabatt
6
Rebate
6
Discounting
5
Consumer behaviour
4
Diskontierung
4
Konsumentenverhalten
4
Food retailing
3
Lebensmitteleinzelhandel
3
Preismanagement
3
Pricing strategy
3
Sales promotion
3
USA
3
United States
3
Verkaufsförderung
3
Competition
2
Deutschland
2
Germany
2
Market entry
2
Markteintritt
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Preiswettbewerb
2
Price competition
2
Social discount rate
2
Soziale Diskontrate
2
Wettbewerb
2
1962-2015
1
2000-2006
1
2006
1
2006-2011
1
Australia
1
Australien
1
BSC
1
Balanced Scorecard
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Banerjee, Somak
1
Biswas, Abhijit
1
Carlson, Jeffrey R.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Kukar-Kinney, Monika
1
Nordfält, Jens
1
Verma, Swati
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->