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~subject:"Markenführung"
~type_genre:"Book section"
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Markenführung
Corporate social responsibility
1,513
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986
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985
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742
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
22
Competition in higher education branding and marketing : national and global perspectives
12
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen
9
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
8
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
6
Fashion branding and communication : core strategies of European luxury brands
6
New techniques for brand management in the healthcare sector
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Brand the Future : systematische Markenentwicklung im B2B
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Handbook of research on driving industrial competitiveness with innovative design principles
5
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
5
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Building consumer-brand relationship in luxury brand management
4
Contemporary case studies on fashion production, marketing and operations
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Improving marketing strategies for private label products
4
Luxury marketing, sustainability and technology : the future of luxury management
4
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
Sustainable Luxury : An International Perspective
4
Designing and communicating experience
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion brand internationalization : opportunities and challenges
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
Global marketing strategies for the promotion of luxury goods
3
Leveraging computer-mediated marketing environments
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
The role of brands in an era of over-information
3
AI-driven marketing research and data analytics
2
Antecedents and outcomes of employee-based brand equity
2
Apps management and e-commerce transactions in real-time
2
Cases on digital strategies and management issues in modern organizations
2
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
2
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ECONIS (ZBW)
392
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1
Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab
;
Abu Bakar bin Abdul Hamid
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 138-156)
.
2024
Persistent link: https://www.econbiz.de/10014536314
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2
Technologies of eco-branding of the region's industrial complex
Davidenko, Lyudmila M.
;
Miller, Maxim A.
;
Sherimova, …
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 413-423)
.
2024
Persistent link: https://www.econbiz.de/10014581183
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
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5
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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6
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
7
Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
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8
The role of employer branding and employee branding in the multinationals
Sharma, Mala
;
Verma, Pratibha
- In:
Technology, management and business : evolving perspectives
,
(pp. 71-77)
.
2023
Persistent link: https://www.econbiz.de/10014342185
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9
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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10
SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.
;
Boaler, Maria
;
Murthy, M. Krishna
;
Pushpa, A.
- In:
Contemporary studies of risks in emerging technology, part B
,
(pp. 97-121)
.
2023
Persistent link: https://www.econbiz.de/10014322406
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