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~accessRights:"restricted"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Pharmaceuticals
Direct marketing
148
Direktmarketing
145
Advertising
52
Werbung
52
Advertising effects
51
Werbewirkung
51
Consumer behaviour
49
Konsumentenverhalten
49
Arzneimittel
45
Pharmaceutical industry
24
Pharmaindustrie
24
Internet marketing
21
Online-Marketing
21
Distribution channel
17
Vertriebsweg
17
Direct-to-consumer advertising
16
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
15
Relationship marketing
15
Theorie
13
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United States
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direct marketing
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Social web
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Verkauf
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advertising
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direct selling
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prescription drugs
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Aikin, Kathryn J.
5
Sullivan, Helen W.
5
Betts, Kevin R.
3
Fogel, Joshua
3
Boudewyns, Vanessa
2
Good, Megan C.
2
Huh, Jisu
2
Huhmann, Bruce A.
2
Koku, Paul Sergius
2
Limbu, Yam B.
2
O'Donoghue, Amie C.
2
Park, Jin Seong
2
Williams, Pamela A.
2
Willis, Erin
2
Ahn, Ho-Young Anthony
1
Ali Shah, Syed Zulfiqar
1
Alpert, Abby
1
Ball, Jennifer Gerard
1
Berger, Bruce K.
1
Berktold, Jennifer
1
Bradford, W. David
1
Burke, Panne
1
Byl, Jacob P.
1
Chesnes, Matthew
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1
DeCoster, Jamie
1
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1
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Dutta, Shantanu
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1
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1
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1
Haley, Eric John
1
Helme, Donald W.
1
Herzog, Rivka
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Huhman, Bruce A.
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Health marketing quarterly
15
Journal of global marketing
4
International journal of pharmaceutical and healthcare marketing : IJPHM
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing letters : a journal of research in marketing
2
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of pharmaceutical and healthcare marketing
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of public economics
1
Marketing intelligence & planning
1
Services marketing quarterly
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The review of economic studies : RES
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ECONIS (ZBW)
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1
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
4
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
5
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
6
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
7
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
8
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
9
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
10
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
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