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~accessRights:"restricted"
~subject:"Produktentwicklung"
~subject:"Structural equation model"
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Search: person:"Calantone, R."
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Calantone, Roger J.
11
Dean, Tereza
2
Durmusoglu, Serdar S.
2
Griffith, David A.
2
Voorhees, Clay M.
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Atuahene-Gima, Kwaku
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ECONIS (ZBW)
11
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1
New product development team performance : a historical meta-analytic review of its nomological network
Durmusoglu, Serdar S.
;
Calantone, Roger J.
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 12-35
Persistent link: https://www.econbiz.de/10013539009
Saved in:
2
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
3
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
4
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
5
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
6
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
7
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
Saved in:
8
A primer on moderated mediation analysis : exploring logistics involvement in new product development
Calantone, Roger J.
;
Whipple, Judith M.
;
Wang, Xinran
; …
- In:
Journal of business logistics : JBL
38
(
2017
)
3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10011762628
Saved in:
9
Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
Saved in:
10
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
1
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