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~accessRights:"restricted"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Tie-in sale"
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Relationship marketing
Bundling strategy
601
Leistungsbündel
601
Servitization
136
Theorie
136
Theory
136
Business services
126
Unternehmensdienstleistung
126
Industrie
117
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117
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106
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106
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82
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51
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Digitalisierung
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38
Monopol
32
Monopoly
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bundling
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Kohtamäki, Marko
4
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3
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2
Haber, Nicolas
2
Jacob, Frank
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Parida, Vinit
2
Raddats, Chris
2
Abdelkafi, Nizar
1
Abualqumboz, Moheeb
1
Ambroise, Laure
1
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1
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1
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1
Heo, Jun-Yeon
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Ho, Jyh-Wen
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
3
Journal of revenue and pricing management
3
International journal of business environment : IJBE
2
International journal of production economics
2
International marketing review
2
Journal of retailing and consumer services
2
Service business
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts and the market
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California management review
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International journal of hospitality management
1
International journal of operations & production management
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1
International journal of product lifecycle management : IJPLM
1
International journal of production research
1
International journal of services and operations management : IJSOM
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Journal of service research : JSR
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Springer eBook Collection / Business and Economics
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Technological forecasting & social change : an international journal
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The journal of business & industrial marketing
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Total quality management & business excellence
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ECONIS (ZBW)
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
Servitization in cross-border relationships : investigating the effects of global supply chain dependence on the servitization level of the manufacturers
Niu, Yimeng
;
Jiang, Zhibin
- In:
International journal of operations & production management
44
(
2024
)
1
,
pp. 260-291
Persistent link: https://www.econbiz.de/10014468352
Saved in:
3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
5
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
6
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
7
Supply chain antecedents of servitization : a study in ETO machinery companies
Masi, Antonio
;
Pero, Margherita
;
Abdelkafi, Nizar
- In:
International journal of production economics
258
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282837
Saved in:
8
Dual focus : service-product orientation to manage the change paradox following servitization strategy
Zighan, Saad
;
Abualqumboz, Moheeb
- In:
Service business
16
(
2022
)
1
,
pp. 29-55
Persistent link: https://www.econbiz.de/10013172548
Saved in:
9
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
10
Uncertainty driving the dynamic development of inter-organisational relationships in engineering services over time
Kreye, Melanie E.
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 33-44
Persistent link: https://www.econbiz.de/10013197741
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