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~subject:"Social Web"
~type:"article"
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Search: subject_exact:"Brand personality"
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Social Web
Brand image
4,451
Markenimage
4,451
Brand management
3,370
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3,370
Consumer behaviour
3,325
Konsumentenverhalten
3,325
Brand
1,669
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1,639
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1,029
Relationship marketing
1,029
Social web
609
Internet marketing
544
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544
Advertising effects
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Werbewirkung
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Designation of origin
449
Herkunftsbezeichnung
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Tourism marketing
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Tourismusmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Destination management
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Destinationsmanagement
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Brand loyalty
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Holiday behaviour
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Urlaubsverhalten
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Virales Marketing
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Brand equity
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Personality psychology
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Advertising
234
Markentreue
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Kumar, Jitender
5
Loureiro, Sandra Maria Correia
5
Rita, Paulo
5
Schivinski, Bruno
5
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Kunkel, Thilo
4
Aslam, Wajeeha
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Decker, Reinhold
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Fernandes, Teresa
3
Harrigan, Paul
3
Hollebeek, Linda D.
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
Kumar, Vikas
3
Kübler, Raoul
3
Langaro, Daniela
3
Liébana-Cabanillas, Francisco
3
Machado, Joana César
3
Pauwels, Koen
3
Porcu, Lucia
3
Rahman, Zillur
3
Rubio Benito, Natalia
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Torres, Pedro M.
3
Vacas-de-Carvalho, Leonor
3
Verlegh, Peeter
3
Wilk, Violetta
3
Al-Mamun, Abdullah
2
Anagnostopoulos, Christos
2
Arroyo, Pilar
2
Arya, Vikas
2
Barakat, Karine Aoun
2
Barcelos, Renato Hübner
2
Becker, Kip
2
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Journal of business research : JBR
59
The journal of product & brand management
33
Journal of retailing and consumer services
30
International journal of internet marketing and advertising : IJIMA
23
The journal of brand management : an international journal
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing communications
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Tourism management : research, policies, practice
10
Asia Pacific journal of marketing and logistics
9
Tourism management perspectives : TMP
9
Marketing intelligence & planning
8
Psychology & marketing
8
Journal of fashion marketing and management
7
Journal of internet commerce
7
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
Business horizons
5
European Sport management quarterly : ESMQ
5
International journal of consumer studies
5
International journal of hospitality management
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Journal of service management
5
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer behaviour
4
Journal of current issues and research in advertising
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
609
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609
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1
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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2
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
3
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
4
Big data analytics of online news to explore destination image using a comprehensive deep-learning approach : a case from Mexico
Guerrero-Rodríguez, Rafael
;
Álvarez-Carmona, Miguel Á.
; …
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 147-182
Persistent link: https://www.econbiz.de/10014452354
Saved in:
5
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
6
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
7
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
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8
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
9
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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