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~subject:"Social Web"
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Social Web
Film industry
470
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462
Film
171
Consumer behaviour
99
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95
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75
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74
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60
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Lu, Shijie
4
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3
Lehrer, Steven F.
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2
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2
Allen, B. J.
1
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1
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Journal of business research : JBR
3
Journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of internet marketing and advertising : IJIMA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Computational and mathematical organization theory
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
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International journal of economics, finance and management sciences : IJEFM
1
International journal of emerging markets
1
International journal of event and festival management
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Journal of global fashion marketing : JGfM
1
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1
Journal of marketing research
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1
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1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
The review of economics and statistics
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Tourism management : research, policies, practice
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ECONIS (ZBW)
36
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1
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
2
The evolution of journalists' style in the cinema in Spain : from the Historias de la radio to Spotlight
García, Alfonso de la Quintana
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10014373501
Saved in:
3
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
4
Impact of online ratings on the box office collection of Bollywood movies
Taneja, Girish
;
Bala, Anu
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10014318191
Saved in:
5
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
6
The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
7
Motivations behind backers' contributions in reward-based crowdfunding for movies and web series
Baber, Hasnan
;
Fanea-Ivanovici, Mina
- In:
International journal of emerging markets
18
(
2023
)
3
,
pp. 666-684
Persistent link: https://www.econbiz.de/10014333516
Saved in:
8
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
9
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
10
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
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