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~subject:"Social Web"
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Search: subject_exact:"Werbekontaktanalyse"
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Social Web
Advertising effects
2,739
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2,739
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1,673
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1,670
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1,670
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1,656
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933
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932
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595
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494
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338
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Arora, Taanika
5
Chen, Huan
4
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4
Dodoo, Naa Amponsah
4
Sen, Sandipan
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
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3
Fossen, Beth L.
3
Hayes, Jameson L.
3
Huang, Yan
3
Kim, Jooyoung
3
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Poels, Karolien
3
Rana, Meghna
3
Schweidel, David A.
3
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3
Yoon, Sukki
3
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2
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2
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2
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2
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Bigné Alcañiz, J. Enrique
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Ding Hooi Ting
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2
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2
Fior, Renato
2
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Ham, Chang-Dae
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International journal of advertising : the review of marketing communications
33
International journal of internet marketing and advertising : IJIMA
23
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21
Journal of promotion management : innovations in planning and applied research
21
Journal of retailing and consumer services
16
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15
International journal of advertising : the quarterly review of marketing communications
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of current issues and research in advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Information systems research : ISR
3
Journal of global marketing
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The journal of brand management : an international journal
3
The journal of product & brand management
3
Young consumers : insight and ideas for responsible marketers
3
Business horizons
2
Corporate communications : an international journal
2
EuroMed journal of business
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER working paper series
2
Technological forecasting & social change : an international journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
338
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338
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
7
Influencer advertising : facilitating poor-fitting influencer posts
Hawkins, Matthew A.
;
Saleem, Fathima Z.
- In:
Management decision
62
(
2024
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10014465689
Saved in:
8
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
9
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
10
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
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