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~subject:"Social web"
~type_genre:"Aufsatz im Buch"
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Analyzing the strategic role of social networking in firm growth and productivity
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Information diffusion management and knowledge sharing ; volume 2
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Social media listening and monitoring for business applications
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Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
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Digital Business in Africa : Social Media and Related Technologies
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Social media for knowledge management applications in modern organizations
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Strategic corporate communication in the digital age
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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Leveraging computer-mediated marketing environments
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Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic uses of social media for improved customer retention
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Key challenges and opportunities in Web entrepreneurship
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Phantom ex machina : digital disruption's role in business model transformation
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Business and social media in the Middle East : strategies, best practices and perspectives
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Causes and symptoms of socio-cultural polarization : role of information and communication technologies
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Digital responses to Covid-19 : digital innovation, transformation, and entrepreneurship during pandemic outbreaks
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Handbook of research on advanced data mining techniques and applications for business intelligence
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Handbook of research on the platform economy and the evolution of e-commerce
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Successful social media and ecommerce strategies in the wine industry
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Trust and communication : findings and implications of trust research
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Leveraging consumer behavior and psychology in the digital economy
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Marketing analysis in sport business : global perspectives
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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The Oxford handbook of internet studies
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The social organization : managing human capital through social media
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Advanced digital marketing strategies in a data-driven era
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
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1
Accounting perspectives in the digital world : controlling online interaction
Van den Bussche, Pénélope
- In:
Handbook of accounting in society
,
(pp. 265-278)
.
2024
Persistent link: https://www.econbiz.de/10014580494
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2
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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3
Batik Lasem Online Shops : a miraculous survival strategy in the post-pandemic era
Nursanti, Tinjung Desy
;
Wiyarti, Evy Steelyana
- In:
Selected Papers from the 10th International Conference …
,
(pp. 13-20)
.
2024
Persistent link: https://www.econbiz.de/10015063595
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4
Case 14: a netnographic view of Ramadan e-bazaars : digital transformation amid crisis
Soon, Pei-Shan
;
Vincent, Racheal Louis
;
Tam Duc Dinh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 191-203)
.
2024
Persistent link: https://www.econbiz.de/10014528180
Saved in:
5
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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6
Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 79-96)
.
2024
Persistent link: https://www.econbiz.de/10014528102
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7
Challenges in establishing digital Islamic banks in Malaysia
Sulaiman, Siti Nuraisyah Binti Mohammed
;
Aishath Muneeza
- In:
Islamic finance in Eurasia : the need for strategic change
,
(pp. 264-285)
.
2024
Persistent link: https://www.econbiz.de/10014485542
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8
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
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9
Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia
Ho, Helen Hui Ping
;
Soo Yeong Ewe
;
Teh, Pei-Lee
- In:
Emerging Technologies in Business : Innovation …
,
(pp. 129-149)
.
2024
Persistent link: https://www.econbiz.de/10014532284
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10
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
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